In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

The name "public" originates with the Latin publicus (also poplicus), from populus, and in general denotes some mass population ("the people") in association with some matter of common interest. So in political science and history, a public is a population of individuals in association with civic affairs, or affairs of office or state. In social psychology, marketing, and public relations, a public has a more situational definition.John Dewey defined (Dewey 1927) a public as a group of people who, in facing a similar problem, recognize it and organize themselves to address it. Dewey's definition of a public is thus situational: people organized about a situation. Built upon this situational definition of a public is the situational theory of publics by James E. Grunig (Grunig 1983), which talks of nonpublics (who have no problem), latent publics (who have a problem), aware publics (who recognize that they have a problem), and active publics (who do something about their problem).

Latest News for: Capital public


More money may be of no use

The Saigon Times 28 Nov 2021
When discussing the socioeconomic situation during the recent sitting of the National Assembly, several legislators said it is necessary to lift the public debt ceiling to enable the Government to borrow more money so that bigger capital can be pooled into programs to recover the economy....

IPO craze continues as two issues to open for subscription this week

Live Mint 28 Nov 2021
Amid the rush over companies coming up with their initial public offerings (IPOs), two more issues will be launched this week ... Rakesh Jhunjhunwala-backed Star Health's public offering will open for subscription on Tuesday and the share sale will conclude on December 2 ... Axis Capital and JM Financial are the merchant bankers to the public issue....

Macrotech Developers looking to enter Bengaluru; aims annual sales bookings of Rs 20,000 cr by FY26

The Times of India 28 Nov 2021
... investors, for growth in the capital-light manner in Mumbai Metropolitan Region (MMR) and Pune ... That is why we have raised fresh capital within seven months of our initial public offer (IPO)," he said....

Leaders vow to hold PPP foundation day event

The News International 28 Nov 2021
She said that holding of public meeting was a basic right in democratic countries, adding that the ‘incompetent’ rulers were scared of the growing popularity of the PPP....

Kejriwal urges PM to ban flights to stop new Covid variant

The Times of India 28 Nov 2021
Despite the crowds in the markets and public places during the recently concluded festival season, there has been no surge. On Friday, there were only 23 new cases and the capital currently has around 300 active Covid cases ... It is common now to find people without masks in public places and enforcement of Covid norms is also less stringent....

All booth level workers asked to attend PM's rally in Uttarakhand

International Business Times 28 Nov 2021
The BJP has asked all its booth level workers to attend the upcoming public rally of Prime Minister Narendra Modi in Dehradun. PM Modi will launch the BJP campaign for Uttarakhand assembly polls with a public rally in the state capital in the first week of December ... public meeting....

KCR’s visit to Delhi triggers buzz over his national ambitions

The Siasat Daily 28 Nov 2021
He alleged that the CM went to the national capital to divert public attention from the failure of his government to procure paddy from the farmers ... He also alleged that the Chief Minister was in the national capital for a secret deal with the BJP government....

WTA still ‘deeply concerned’ over Peng Shuai’s ability to communicate freely

The Observer 28 Nov 2021
Her social media posts containing the allegations on the Chinese social network Weibo were quickly deleted, and the 35-year-old was not seen in public for more than a fortnight ... He was pictured meeting Bach during a meeting in the Chinese capital in 2016, but has largely faded from public life since his retirement in 2018....

SOS-GrEEn sensitizes residents of New Edubiase on violence against women

Joy Online 28 Nov 2021
The public sensitization program by SOS-GrEEn enlightened the residents on lawful channels through which they can seek redress when they fall victim to violence, including sexual abuse ... Enterprise and Employment Opportunities (GrEEn) Project sensitized the public against violence....

Shanghai’s Data Exchange to fuel Fourth Industrial Revolution

Asiatimes 27 Nov 2021
If it succeeds, its contribution to economic efficiency will be comparable to the creation of well-regulated capital markets in the West ... Regulation of public offerings by the US Securities and Exchange Commission and similar government entities in the West is key to public confidence in markets for risk capital....

Juventus under investigation for false accounting

Independent Online 27 Nov 2021
... Hotspur, are under investigation for false accounting and movement of €50m in the capital gains case, Italian media report ... A dossier was opened by the Turin Public Prosecutor’s Office after CONSOB and COVISOC investigations into the capital gains cases in Serie A....

Beijing to standardize foreign-language signs in public places

Xinhua 27 Nov 2021
22, 2020 shows an interior view of the Beijing Daxing International Airport in Beijing, capital of China ... categories of public venues, said the foreign affairs office of the municipal government....

PAUL KRUGMAN: Spend as if the future mattered

Arkansas Democrat-Gazette 27 Nov 2021
Public funds built physical infrastructure from the Erie Canal to the interstate highway system. We invested in human capital, too. Universal education came to the United States early, and America basically invented modern public secondary education. This public spending laid the foundations for prosperity and helped make us an economic superpower....